User-friendly and responsive website
The website is set up in compliance with the W3C guidelines. This norm ensures all target groups can use the website through screen readers, allowing us to increase the site's accessibility and consumer-friendliness.
Content and advertising
Before, the business had the ownership of the vacancy texts, making them more informative rather than mobilising. Many candidates dropped out on the vacancy detail page.
Endouble was brought in to provide a solution, combining content optimisation and advertisement. For each vacancy, this solution entails:
- recruitment advise for the best advertising channels;
- a vacancy intake with the municipality, to find out what the role's challenges and USPs are;
- a rewritten vacancy text, that is not only mobilising but also personal, targeted, activating and optimised (SEO).