The three spearheads of the Talent Acquisition Platform:
Employer branding strategy as the starting point
Storytelling at its best: using images and video to provide visual insight into the world of Boskalis. These visuals are lively and varied, just like the company’s projects and employees. They show the scale and size of the company (8,200 employees worldwide) on the one hand and its personal, approachable character (teamwork) on the other.
Context: all information in one convenient place
The visitor can apply the convenient filter feature to view the most suitable job vacancies. The job details page has everything the visitor needs and provides a complete overview. Alongside the standard job details and contact information, the visitor also sees the job status, an FAQ and related jobs.
Ecommerce Tracking has been enabled in Google Analytics, allowing insights into the conversion rate per job vacancy, the sources responsible for these conversions and much more. This answers the question: which vacancies draw the most responses (applications) and through what channel (Google, job boards or social media on the website) did these candidates enter the site? What’s more, all parts of the recruiting funnel are measured, from the moment a visitor applies for a job up to the actual hire. It is the combination of this data that really provides a powerful, detailed picture of the performance of the various recruitment sources Boskalis employs, both in terms of quantity and quality. Last but not least, Endouble offers the right tools to optimally and continuously enhance the performance of the website.