Success stories
Finance

ACT Commodities

Testing for a Cultural Fit

3 min read
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The brief

In ten years, ACT Commodities became the market leader in sales trading, a complex and competitive market with many established names. However, there is still much to be gained in the labor market. Familiarizing candidates with ACT as an employer – also internationally – is an important goal of the recruitment strategy. Up to the new career site to put the employer brand on the market well. (Spoiler alert: succeeded.)

The approach

With ACT Commodities we went back to the basics. Working closely together we defined their:

 

  • the Employee Value Proposition (EVP)
  • the target groups within ACT Commodities

 

At the core of the EVP is the unique "family culture" and the focus on personal development. This promise to the candidate forms the foundation for the new career site. And through a uniquely developed “cultural match test”, ACT is able to bring skill and cultural fit together.

Goals

Improving the candidate experience

Focus on the experience of the candidate throughout the entire application process.

Strengthen the employer brand

Emphasize the values and culture of ACT Commodities.

Cultural fit

Through the cultural fit test, it is possible to simplify the application process.

Personality, competences and the cultural fit of a candidate are important within ACT. Who you are is more important than the experience and skills on your resume. With the culture match test we aim to identify the personality of a candidate at the front. This not only gives us insight into who the candidate is, but it also serves as a pre-selection method in which we can test whether the role at ACT suits him or her. These insights form the basis for us to target the right candidates and to predict the chances of success of throughout the candidate journey and hiring process.

Esmée Trimbos

Features

Cultural match test

At ACT, culture is tremendously important, so culture and personality form the backbone of the new website. Utilizing a cultural fittest the website is able to show vacancies for the best match based on:

  • Learn (personal development)
  • Succeed (employment conditions, benefits and extras)
  • Celebrate (employment conditions, benefits and extras)
  • Trade (job content)
  • Benefit (culture)
  • Customer Success Manager

    ACT Commodities has its own Customer Success Manager at Endouble who helps the team with continuous optimization and to realize their goals. Every three months there is a face-to-face meeting, in which we analyze and optimize the platform together.

    Recruitment dashboard

    The measurability of both the website and the marketing activities are top priorities. By improving the measurability, it became possible to reduce the time to hire and improve the intake of candidates.

    At ACT, culture is tremendously important, so culture and personality form the backbone of the new website. Utilizing a cultural fittest the website is able to show vacancies for the best match based on:

  • Learn (personal development)
  • Succeed (employment conditions, benefits and extras)
  • Celebrate (employment conditions, benefits and extras)
  • Trade (job content)
  • Benefit (culture)
  • ACT Commodities has its own Customer Success Manager at Endouble who helps the team with continuous optimization and to realize their goals. Every three months there is a face-to-face meeting, in which we analyze and optimize the platform together.

    The measurability of both the website and the marketing activities are top priorities. By improving the measurability, it became possible to reduce the time to hire and improve the intake of candidates.

    Results

    Results? Very good - right from the start. A few months after go-live, the results of the new career website already exceeded the benchmark (business services).

    • Desktop application rate: 17.1% (ACT) / (benchmark 3.6%)
    • Mobile application rate: 6.4% (ACT) / (benchmark 0.4%)

    The engagement figures are also good. Engagement is a strong indicator to predict the quality of candidates.

    • Bouncerate: 24% ACT / (benchmark 41%)
    • Pages per session: 5.7 pages (ACT) / (benchmark 3.3 pages)
    • Session duration: 3:53 minutes (ACT) / (benchmark 2:11 minutes)