UX Optimisation

Information is knowledge. Why waste time on gut feeling and personal preference, when we can let the data speak for itself? We use UX testing to optimise conversion.

WHAT IS AN OPINION WORTH?

Quite a lot, when it’s based on a UX test. Why waste time on gut feeling and personal preference, when we can let the data speak for itself?

A/B tests

A/B tests are designed to optimise conversion. The A-version contains the original web page, while the B-version is a variant of the same page. In an A/B test, the number of visitors is shared equally between the two versions, and we measure the effect using predefined criteria.
A/B tests can be run directly from different variants of the pages that need to be tested. Or you can ask us to analyse the website and identify potential areas for improvement. It can be as simple as that.

Heat maps

A heat map is a graphical representation of the areas which visitors look at (unconsciously) first or, for example, where they click first. The results of an eye-tracking study provide useful information about the user-friendliness of your site.

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