Measurable and traceable
By consequently implementing a clear navigation structure, solid URLs and meta data, the website can be easily located. The NS site is measured using Universal (Google) Analytics and uses E-Commerce tracking to provide complete transparency for the trip of a visitor/applicant. For example, this way the average recruitment costs per operating area are clear, as well as the channels used for the entire trip: from the first visit to the final application. This insight helps NS to even better serve their target groups.
Contextual and the applicant’s trip
Visitors often do not use the usual front door, the homepage, but use a side entrance instead, for example a vacancy detail page. In those cases, there is a more extensive information need than just the vacancy text. After all, you would like to know where you will be working and with whom. Therefore context is offered here. For example, the business unit or retail formula where you will be working.
Responsive recruitment website for the mobile applicant
On average, about 35% of visitors are using a tablet or mobile phone (smart phone). It appeared that, with 42%, visits using mobile devices at NS are above average.
The recruitment site automatically scales up according to the size of the browser. We call this a responsive site.