G-star RAW

"The coolest talent acquisition platform in our portfolio"

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As we left the impressive G-Star RAW building last year after our first briefing, we knew one thing for certain: the colour scheme would not be a subject of discussion for this client.

G-Star’s wishes? “Ensure that our new career website perfectly fits with our global brand and the impressive new headquarters. And make a clear distinction between the corporate and retail vacancies”.

And now, one year after the release of G-Star’s careers.g-star.com, we are proud and are once again sure of one thing: this is the coolest talent acquisition platform in our portfolio!


Brand perception
Being a strong fashion and retail brand, brand perception plays an important role. And a hip brand like G-Star RAW is perfectly suited to an approach where a focus on images is used to shape that perception. The beautiful Talent Acquisition Platform opens impressively with a wide slider. The decision to use black, white and blue for all other components ensures that the website reflects the brand itself: the image.


In the close collaboration with G-Star RAW, target group approach shaped, alongside brand experience the common thread. Data analysis of other websites proves the success of a target group approach, with different elements for the different target groups. A subtle first step has been taken in this regard for G-Star RAW, with highlighted retail and corporate jobs shown separately on the home screen.


Instagram integration

At first for an Endouble website, we included Instagram in addition to Twitter. Both widgets display - when available - the image related to the update.

Orientation: save jobs

To support the candidate in the orientation process, it is possible to save job opportunities (without a cookie!) while browsing and searching and then retrieve this selection later under ‘your saved jobs’. To facilitate an additional contact opportunity, this functionality has been expanded with an ‘email yourself (or another)’ option.

ATS integration

The website is linked to Tangram ROOS, an ATS that is not primarily known for the measurability and flexibility of its iFrame job application form. To still be able to measure the entire flow and also support mobile job applications, we bypass the iframe with a clever form featuring instant (real-time) validation and Dropbox integration for uploading files.

Search Engine Optimisation (SEO)

Obviously careers.g-star.com is optimised for search engines (SEO) and takes into account the most recent ranking factors in Google's algorithm. This means that the user experience has been tailored to the device, the pages were optimised for page speed and that the link was secured with an SSL certificate (https). Since we would like the website to speak for itself, we’ve put together a list of the other features:
  • Clever sticky navigation bars
  • A styled map search: G-Star Worldwide at a single glance
  • Parallax backgrounds and headers
  • Career alert: fast registration from the foote


Brand perception

G-Star RAW has a career website that matches the brand one to one.

One uniform global appearance

An important result, as 65% of the traffic to the new site comes from abroad.

Data as base for improvement

1 year after the launch of the site, the link to analytics shows clearly where there is room for improvement.  
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Stef Stef
Koen Koen
Laura Laura