"As a Netherlands Top Employer, we find it essential for the applicant to have an optimal customer experience."
With more than 14,000 employees, CSU is one of the largest national cleaning companies in the Netherlands. The cleaning sector is a labour-intensive sector and the employees are CSU’s capital. Every year, CSU welcomes inordinately more new colleagues. A new data-driven recruitment approach has to ensure that the quality of candidates continues to increase.
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- Higher-quality candidates;
- Reduction in the cost per hire;
- Reduction in the time to hire.
- Mapping reasons for outflow;
- Mapping future recruitment needs;
- Creating a well-organised and simple application process for candidates and hiring managers.
Mapping reasons for outflowThanks to the smart link with the ATS Talentsoft, the application process can be measured up to and including the hiring. As a result, CSU has insight at a glance into where the best candidates are coming from. All website data is presented in convenient recruitment dashboards and reports so that CSU can draw the right conclusions from the insights.
Mapping recruitment needsAmong other things, analysis provides insight into the recruitment peaks, good-performing and less-well-performing candidates, vacancies and regions. Thanks to this information, CSU gains insight into the points where the recruitment process can be adjusted. In the longer term, this information can be used to go a step further and predict future recruitment needs.
Simple and clear application processApplying via mobile is the rule rather than the exception for CSU's target group, therefore the application forms are mobile friendly. In addition, there are various vacancy templates, so that each target group can see the information that is relevant to him or her.
Consistent application process within a single domainIn the new situation, the entire application process is handled within a single domain. This leads to a consistent candidate journey and more confidence.
- the visit duration increased by 34%
- 15% more pages were viewed per visit
- the bounce rate has fallen by 21%
- the application rate has increased by 7%.