Mobile is the most important device for AH applicants. That is why the entire website is mobile friendly and why all the individual pages can be shared on social media.
Elaborate and relevant vacancy detail pages
As an important part of the visitors access the website through a vacancy detail page, these pages contain videos and testimonials about the vacancy in question.
A tool to manage possible new employees' expectations. Visitors that have filled out the calculator complete their application more often than visitors who don't.
Travel time calculator
There is a link between the success (employment duration) of a shop employee and his or her proximity to the employment location. Almost all shop employees are living within a 2 km radius of the branch. That is why we have added a prominent travel time calculator to the site.
It is possible to set up a job alert. A large part of the visitors that use it convert within a week.
Peer to peer communication
Youngsters trust peers and are open to communication. That is why all vacancies are 'sold' by the existing employees, among other things using videos and testimonials.