Read in: Nederlands
Delivering a fantastic candidate experience on your website is not enough. Your career site should also be user friendly, otherwise the potential candidates will leave anyway. This may sound obvious, but in practice, however, we see plenty of room for improvement. Therefore, let’s have a closer look at load time and responsiveness, both important issues regarding user experience.
Loading time and the time you have to make your first impression
Did you know you only have 8 seconds to convince your visitor for continuing his journey on your career website? Moreover, 40% of your visitors drop out when the loading time of your website is 3 seconds. On mobile sites this is even 53%! So with a loading time of 3 seconds, you only have 5 seconds left to convince a candidate. This makes loading times one of the most important issues for your (mobile) career website.
Loading time is the speed at which a page is loaded into different devices.
Still too often we offer beautiful designs and new trendy features at the expense of page speed. Unfortunately, visitors of a career website seem to care more for speed than the bells and whistles we’d like to add to our sites. Besides, loading time becomes ever more important for search engines.
Other advantages of a quicker loading speed:
- It improves the user experience
- It increases the commitment of visitors
- Your bounce-percentage decreases
- Your conversion increases
Which factors lead to a quick loading speed?
The loading speed of a page depends on:
- the speed of the connection;
- the number of CSS and JS files and images.
Examples of tools to improve your loading speed are:
Content Delivery Network (CDN)
This system has several servers on different locations worldwide. All locations have the same content. When a visitor wants to view the content of the site, this content is recovered from the nearest server. This provides a great speedup if you have visitors from around the world. If your visitors are mainly from the server’s country, then CDN does not have much impact.
This implies that a ‘photo’ is taken from a page and saved for the next visitor. In this case the server should only provide this unique picture instead of calculating all the separate elements. This provides a great speedup in many cases. Caching is particularly suitable for invariable information.
You can easily check the performance of the loading speed of your website via Google PageSpeed Insights. You got 80% or more? Then you are ok, but this does not mean you can sit back. The content of your site and the evaluation criteria of Google change constantly, so you have to run the test once in a while.
Here we can be brief. A responsive site is an absolute must for any career website. This means that your website scales to the format of different devices (such as desktop, laptop, tablet, or smartphone).
- 28% of all applicants use mobile devices to look for a job;
- Among youth between 18 and 29 years old, this is even 53%;
- 50% of all mobile job applicants use their smartphone to ll out an application form
- 47% of all mobile job applicants experience problems reading the mobile job content.
The advantage of a responsive site is that the design is also properly displayed on mobile devices. This way it’s a lot nicer to apply using a mobile device.
Another reason to opt for a responsive website is that ‘mobile friendliness’ is a Google ranking factor since 2015. To achieve a good ranking in the search engine, your site should be responsive.
How user friendly is your career site?
Wondering how your organisation scores on this topic? User experience is 1 out of 6 topics of the ‘Career website checklist’. Complete the checklist, improve where needed and increase the quality of your hirings.
Once you’ve finished the test you receive the whitepaper ‘Career website checklist’, with background information and practical examples.