Analytics Endouble news 26 January, 2017 Read in: Nederlands Endouble is awarded with the status of Google Analytics Certified Partner. We meet the stringent conditions of the partnership and receive special recognition for the knowledge about the use of Google Analytics on recruitment websites. Select group of partners As a Google Analytics Certified Partner Endouble is part of a select group of companies that are recommended by Google as trusted advisors. In the Netherlands, only a small group of internet agencies are certified. Additionally, Endouble will be involved in the early stages of strategic innovation around Google Analytics. E-commerce for recruitment Google was particularly impressed by the way Endouble is able to use all e-commerce functionalities for the measurement and improvement of recruitment processes. Richard Jonkhof, Web Analyst at Endouble: “While most recruitment companies drop off when hearing the word e-commerce, we have been looking for opportunities to deploy these analytics functionalities for recruitment. The purchase process of a product after all, interfaces with the application process. You can see jobs as products and the application process as payment process and in this way, get insights in the complete application funnel by using the enhanced e-commerce functionality of Google Analytics.” Predicting success is the future Leon Willemsens, CEO Endouble, sees Google’s certification as a recognition of the years of experience and knowledge in the field of recruitment analytics. “Obviously we are pleased with this recognition, but we are only at the cusp of the breakthrough analysis. Thanks to our collaboration with the Mathematics Faculty of Vrije Universiteit Amsterdam, we can help our customers with algorithms that go beyond measuring visitors and conversion. From capturing information, we make the transition to predicting success. This way, we can eventually reach strategic improvements in the overall chain of talent acquisition and talent management.” See more at Google Analytics Partners – Endouble.