Data privacy: do you take legislation or the candidate as a starting point?

Blog
31 January, 2018

Read in: Nederlands

28 January last was the European Data Protection Day. What is the reason for this day and what can you as a marketer, recruiter or recruitment manager do to properly deal with personal data? Companies often experience the increasingly stringent privacy laws as bothersome and comply with it mainly to avoid high fines. But what if we look at it from a human (candidate) perspective?

European Privacy Day

This day was created to better inform European citizens about their rights regarding the use of their personal data by governments, companies and other organizations.

That is an important approach, because while we are all busy with privacy from the upcoming legislation (GDPR), we are probably mainly concerned with complying with the legislation, whether or not driven by legal affairs, compliance and / or privacy officers. The most important thing is to avoid high fines and to comply with all ‘difficult’ rules.

Right to privacy universal human rights

But that is not the intention of the legislation at all. The right to privacy is a universal human right and part of our constitution:

“Everyone has the right to respect for his personal privacy, subject to limitations to be made by or pursuant to the law.”

Article 10 Dutch constitution

The legislation is there to protect the personal privacy of every human being. Not to make it difficult for you as a recruiter or marketeer, but also to protect your personal privacy.

What can you do to foster a human approach?

There are plenty of things that you can do yourself to comply with the legislation and focus on the individual (candidate) at the same time. Some examples:

  • Request only data that is necessary for a clear purpose,
  • Use that data only for that purpose;
  • Remove data as soon as they are no longer necessary;
  • Inform people clearly about the data processing;
  • Let providers of data be in control: ask permission;
  • Provide insight into data that you have when asked about it and adjust it or remove it when someone wishes this.

Check your own application process

You personally have these rights and therefore control over what happens to your personal data. When processing data from others, just do that as you would with your own data. Go through your own website and application process and ask yourself if you have clear information about the specific data that you have processed and whether you have given your permission.