At the Employer Branding Summit we heard from Elaine Orler, founder of TalentBoard. This is the first non-profit organization focused on the elevation and promotion of a quality candidate experience. One of their activities is the annual Candidate Experience Research,which helps organisations to benchmark, evaluate and improve their candidate experience. In her session Elaine shared the results from the 2017 research – where over 200K candidates were interviewed, from 300 companies across North America, EMEA and APAC. Here are some points we zeroed in on as most informative:
Never before have we had as many generations in the modern workforce as we do now.
Currently there are 5 generations at work today.
The question is do they have different behaviours when it comes their job search? The answer is surprisingly no, not really. As you can see in the table below, most of the activities have the same general hierarchy.
Boomers as to be expected who are not digital natives, use the internet slightly more traditionally than their millennial counterparts, but the differences in the application journey is roughly the same.
Having an up-to-date careers site is still very important;
- 40% of all job seekers use a search engine when looking for a job.
- A career site is the primary source of information when a candidate is researching your company (53% of Boomers, 61% of GenX and 67% of Millennials are going to your career site as their main source when researching your company).
- A candidate will spend 1+ hours researching a company before they apply.
Make it easy for them to apply.
The candidate generally doesn’t mind spending a bit of time applying for you jobs as long as they feel that they could accurately represent their skills and experience during the application process.
This means ensuring your candidates have the right experience when researching, considering and then applying to your company is so important. Find out how Endouble can help you improve your career site.
Finally.. Communication is key.
Candidates want to know where in the recruitment process they sit, and Elaine pointed out how you communicate: “You’re good enough to be a customer but not good enough to work here.” Has a serious impact on the bottom line.
These are just a few of the many valuable insights to be gleaned from the CandE report. The entire 2017 Talent Board EMEA Candidate Experience (CandE) Benchmark Research Report will be available soon. You can view Elaine’s full presentation here.